HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS

HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS

Would you like to expand the volume of your business? You can let thousands of people know about your serice, your store, or your new products without paying a penny. Whether you want to make more sales, or get an offer on television, you can broaden the scope of your clients by free publicity.

You don't have to climb a flagpole or hire a dancing bear to attract attention and sales. In fact, with just a telephone and follow up letters and flyers, you can be making much more money than you are.

What product or business are you involved with that needs more clients or customers? You might have a neighborhood store, or you might be seeking exposure for a celebrity or politician. Maybe you have a new invention that you can't get marketed or a recently released line of designer furniture that you want to increase sales on.

How are you presently getting to customers? You may be advertising in newspapers and magazines or trade journals. Or you may be relying on a distribution agreement to retail the products your plant manufactures.

Perhaps you're an author depending on a publishing house to promote your book, but it seems to be waning. Or you could be a young comic, trying to get some more acts to further your career.

Regardless of your business or enterprise, free publicity is ayailable to you. And yo-u don't need any particular background or training to do it. What you do need is the belief in yourself and your product ana the diligence and perseverance to continue when one idea doesn't pan out.

Take a look at the variety of types of publicity. Whether you want a local increase in sales, or national fame, free publicity is available to you.

WHAT IS PUBLICITY?

Publicity is making something known to the public, spreading information to the general-local or national-market. It is information with a news value used to attract public attention or support.Everybody use publicity. Politicians, manufacturers, celebrities-even the Detroit car makers-use publicity to further their causes and gain attention.

And publicity isn't limited to large organizations. Small committees and enterprises use the local newspapers to publicize events and endeavors.

Publicity differs from advertising because it is free. Although some groups or individuals do trade tickets or services for free mention in publications, generally publicity is newsworthy copy that a publication produces.

Publicity is a form of promotion, although promoting a product or service may require other effrts that cost the company money. Godd publicity is one of the best ways to let people know you have a worthwhile business.

KNOW YOUR PRODUCT OR SERVICE

In order to gain publicity, you have to be totally familiar with the product, service or business that you are promoting. If it is your own product, you are the best one to describe the benefits and features. If you want to publicize something else, talk to everyone involved to et the facts and details.

Consider the radius of your market. If you have a local business such as a retail store or service shop, most of your customers are from the surrounding five miles. If you are located in a large city, you may have a larg§er radius, but at the same time, there may be stiffer competition.

Your enterprise might be regional or statewide and your clients may come from hundreds of miles-either in person or by telephone-to use your services. And, if you are a large manufacturer, your clients and customers may come from the entire United States-or you may have a worldwide audience.

Profile your customers. Who are they and what do they do? If you have a service, how often is this service used? If you have a product, is it something that is bought again and again, or is it a lifetime purchase?

How much do your customers pay for your products and are you competitive with the other manufacturers of the same products? If you have an unusual product, are you reaching the widest audience you can?

SURVEY THE MARKET

What do the customers want? Sometimes, the least expensive price is not the most important element. With today's packaging, many customers expect and will pay for things elaborately packaged.Where do these people go to buy your products? Are they sold at retail outlets or through trade publicatios or magazines? Or, are they special items available from mail order or from certain regions of the nation or the world?

Finally, why do your customers buy this particular service or product, or use the particular business you have? An architectural design studio produces blueprints for architects to construct buildings for homeowners and industry. But your product may be aimed at a less precise group of people, somewhat hard to define.

You can discover what consumers want from surveys. You can get copies of surveys from special companies that conduct surveys, or you can do your own. The best place to conduct a survey is at a trade show for your product. You might run a drawing and ask people to fill in information. You can have cards printed with boxes to check easily so people will spend the time to answer your questions.

Manufacturers use surveys with warranties. Appliance makers often include a few questions along with the warranty that the consumer sends back.

Most major manufacturers have their own teams of product testing. Toymakers bring in children and watch their reactions. Book publishers have people look at covers and decide which they'd buy. Even the car manufacturers run surveys and opinion testing on style and pricing.

Before you seek publicity or even advertise, KNOW YOUR PRODUCT. Be familiar with the people who buy your product or service, and have a full understanding of the general competition and the full scope of marketability.

WHERE TO PUBLICIZE

Depending on your product, you have a full gamut of possibilities for advertising without paying - free publicity. Deciding on the type of media is as important as knowing your product and the people who buy.

As a manufacturer, you want to let retailers know of your product. The trade magazines would be a good place for new products and comparisons of product reliability.

If you want to publicize directly to the general public national publications, metropolitan newspapers and Sunday supplements are ways to tap into the market.

For a local enterprise - either a profitable business or a charity or community service - the local newspapers are the best places for free publicity.

Once your product or news is of national importance, the television and radio can be good sources of publicity. Even the local public stations produce interesting shows about local people and products.

For international significance, the newspaper syndicates and wire services provide the publicity you'll need.

Don't go for the biggest first; move up to the larger markets. Start with the local news, then expand as your product interest grows.

MAKE IT NEWSWORTHY

In order to qualify for publicity, your information must be newsworthy. Anything published in the newspapers, magazines or trade journals must be important to readers - either as information for an event, or interesting insights in the industry.

You may have a new product or product line that can be publicized in magazines. If not, you need to come up with unique angles to get the publicity you seek.

An unusual background for the inventor of the product or owner of the manufacturing plant may make good news for the new product.

Or you may need to come up with fresh ideas for your service. For example, a short item about famous people using the service is noteworthy, or an unusual combination in the owner's biography may make a good story.

Some businesses produce literature that points out facts of the particular industry - either historical or contemporary. For example, a television news feature was done on a group of companies that check the quality of houses for interested buyers. Or, a pamphlet on cutting costs on building an addition onto your house is a natural for a construction company.

YOUR BEST ANGLE

What is unusual about your product or service that can become newsworthy? Even if nothing stands out at first, you'll find you can think of several angles that are worthwhile from a publicity point-of-view.

What about anecdotes? Failure stories can be as entertaining as success tales. How people have trouble getting their businesses off the ground can be newsworthy.

And don't forget simple endurance. A business that's been profitable for twenty-five years is a sure bet for local newspapers.

If you want to publicize an event, consider the radius of the participants. A national trade convention should receive national interest in the magazines and publications geared towards that particular industry. More local events can be publicized in metropolitan newspapers. The most local neighborhood events can be publicized by flyers and notices, or through the schools.

Look for common trends in your product or service. Think often about what makes it different from the other thousands of products and services. Make lists List the features of what you want to publicize; list the eople who use the product or service; list why people use it.

What do you come up with? Do more young people use it? Do more wom§en, or members of special groups? You may use an angle of publicizing a person not in our typical consumer group purchasing or using your product or service.

The most important consideration in choosing an angle is to make your item newsworthy, so the editor of the publication will print it.

MAKING CONTACT

Whether you are sending products, press kits, or news releases, the most important element in getting them publicized is to send it to the right person. If it doesn't reach that person's desk, it may well end up in the wastebasket.

When you decide on the media market you want to publicize in, contact the people who will make it happen. On a local level, a small town newspaper will have a features editor, or a specific person who takes care of the notice you want to place. Call up the publication and get that person's name. Speak briefly and say you'll send in a notice.

A larger metropolitan newspaper is a busy place. Consider the section you'll want your story to appear in. Many newspapers have entertainment, travel, business, sports, food sections. Contact that editor.

Editors rarely have time to talk to strangers soliciting publicity, so you might try talking to the assistant. Speak briefly, introduce yourself, and say you'll send in a news release.

For a radio message, contact the program director, or assistant. Make enough telephone calls to be sure you have the correct name of the person to send your release to.

Television programming directors may be more difficult to reach; use perseverance. With active pursuit, you can get your message through to anyone.

The easiest connection for promoting a new product is with the editors of trade magazines or with national magazines that have a new products section, You may want to send a sample, or at least a photograph or drawing of the product. And, you need to incluae all pertinent facts and features.

Magazine editors can also be difficult to reach-but try. If you can speak directly to the person who handles new products, try it. If not, be sure to contact the person who does handle the feature angle that you have chosen.

As soon as you've contacted the right person to use your material, send it out immediately. If you have arranged a personal appointment, follow up with a short note that confirms the date and time.

A few days after you send out your materials, call that person again. Simply ask if the information was received; don't push for a commitment to run the release. By pointing attention to the materials, you have a better chance.

NEWS RELESES

News releases, also called press releases, are the most important selling tool of publicity. The release must capture the editor's attention, be precise and easy to read.

A news release can go to just one newspaper or many publications at once. It can be a community notice about an organization's library sale or an international insight into inflation.

The same standard form is used for every type of news, whether an executive promotion in the trade magazines, or a local event such as an author signing books at a neighborhood bookstore.

If you want your notice to get into a special edition of a publication, be aware of the deadlies. Sunday news editions generally have more readers than the daily editions. Find out when your release must be received at the editor's desk.

Never mix publicity with advertising. If your newspaper features specific businesses in special industry supplements, you may be chosen because you advertise. But otherwise, editors frown on any releases that merely imitate advertising and are not newsworthy.

Don't embarrass yourself by sending anything that is not worthy of being printed in the publication as news. Not only will your release be thrown away, but you wil destroy any chance you had for subsequent releases with that editor.

WRITING THE RELEASE

Keep the news release to one page. Type it clearly on white bond paper, double spaced, and never send it with typographical errors. Since the release might be published exactly as it is received, be sure the copy is professional and worthy of publication.

At the top left, put your name and address and the phone number you can be reached at during business hours. In full capital letters at the right, type, FOR IMMEDIATE RELEASE, PLEASE or for release on or after a certain date.

Use a headline appropriate to the event or topic, and keep it short - just like newspaper headings. Capitalize the letters and underline the headline.

Start the copy with a dateline, which is the city and date. Then write the rest within a few paragraphs. Include the important information in the standard who, what, when and where. Use good English, but don't run on with unimportant adjectives or boring information. You can capitalize the first letters of important events such as Public Auction or the name of your new product.

If you have a release to send to many publications at the same time, have it printed by photo offset so the copy is clear and looks original.

Include a personal letter to the editor. Be cordial, but keep it short. If your product is convenient to mail, you may include a sam§ple if the editor is amenable.

Watch the publications and clip the printed publicity yourself. Never ask the publication to send you a copy.

PROMOTIONAL LITERATURE

You can publicize your service or product with a pamphlet or booklet. Topical subjects such as saving energy or cutting costs are always newsworthy. Naming new trends or buying habits can equally be publicized.

Take a look at the magazines and trade journals in your area of endeavor. Are there special sections for interesting tidbits of the industry? Maybe there's a section for new products, or even a section that compares products.

Does your product or service have something special that competitors don't? Maybe yours is the best - and -best' is newsworthy. Does yours have the longest resiliency, or is it made from the best materials? Maybe your service is noted for complete satisfaction or reliability.

These aspects are especially important for the big manufacturers. Trade journals cater to the special industries, and those in the trade always want to consider the best product investment - especially when spending thousands of dollars.

An oil company sends out free booklets on maintaining your car; a travel agent prints a brochure on the most beautiful vacation spots; a dry cleaners gives out a flyer on getting out stains as soon as they happen.

What promotional literature can you tie into your business? And it doesn't need to be product orinted. Some large companies produce tips on employee relations or benefits. Many print their own newsworthy in-house publications .

Any special message booklet is a public service and is worthy of free publicity. Some interesting information can make a good feature if followed up by a reporter. Or you may write your own feature for magazines.

You can get your literature designed and printed by a local printer at minimum cost. Don't go for an elaborate four-color booklet unless you can afford to. Consider what you can get at the least expense and then work from there. From a small investment, you may get thousands of dollars worth of free publicity.

Always include the name and address ad business number of your enterprise on the brochure, and offer copies for the general public as a free give-away or as a bonus for services.

PITCH LETTERS

When you don't have a specific news release or a special booklet to publicize your enterprise, you may solicit publicity with a letter to the editor of the section that suits your endeavor.

Rather than providing complete information, suggest the practicality and timeliness of a feature or article on your business or the owner of the business. Some people or organizations are famous in their own right and start side businesses or enterprises. For example, celebrities open restaurants or community theaters; financiers donate art collections; a local orphanage may raise a phenomenal amount of money for a special cause.

A pitch letter is a highly motivating letter to get the editor interested in the topic that will benefit your cause. Type it on letterhead and send it personally to the editor. You might call in advance and use it as a follow up.

Get right to the point. Present the topic and the angle immediately. Then, support the worthiness with some poignant information concerning the topic.

Send copies of local publicity if you're building to a national level, or send copies of other news features that relate directly to your person or product.

Don't deluge the editor with too many clippings or an overload of information. A few choice tidbits wlll suffice to get that person's interest in doing a feature.

Close your letter with a mention of calling that person and then follow up with a telephone call a few days later.

USE YOUR TELEPHONE

The most important tool to the publicist is the telephone. People who make their livelihoods with publicity make calls all day long. And persistence is the greatest attribute.

Whether you use a hard-sell or a soft-sell approach on the phone, it's a great way to make and keep contact with important people. Just one phone call may seal up a lifetime business relationship with someone who will provide you with thousands of dollars worth of free publicity.

A telephone call is the most efficient means of reaching somebody, introducing yourself and your desires, and firming up a contact for follow through. Don't be afraid of calling people and don't be shy in asserting yourself.

If you have a clear idea about your product or service and believe in what you're selling, your tone of voice will be the best selling feature. Know your facts and present them clearly.

If you are working for a specific person or trying to get a meeting for the owner of Vour company, know when you can set up an appointment and settle on it immediately. Don't forget business lunch§es - a great way to sell yourself or your product in a relaxed atmosphere. Follow up with a memo that same day to confirm the date and time of the meeting.

When you meet with rejection, don't take it to heart - there are so many ways you can ake solid connections that a few nos shoulan't stop you.

COLUMN RELEASES

Some trade journals have specific columns written by a reporter that run weekly or monthly. If you have a newsworthy item for a column, you can build up a working rapport with the writer and supply material from time to time.

The entertainment trade papers have daily columns that keep celebrities in the limelight. Metropolitan newspapers run daily columns that mention politicians. And industry publications have columns that pertain to a certain aspect of your enterprise.

When you write a column release, copy the style of the writer and use the format of the news release. Instead of for immediate release, type in capital letters, for exclusive release to the name of the person.

Use your imagination when you write the column release, and don't get discouraged if it's passed by. Keep building relationships with the columnists and you'll get your news publicized.

PRESS KITS

The press kit is made up to publicize celebrities or new products or a product line. They may be put together for a trade show or convention, or a press conference.

Generally, a press kit includes a biography of the person who is being publicized or the inventor or the head of the company. A news release is included and a photograph or drawing with a caption is attached.

Copies of news stories and newspaper clippings are enclosed-anything pertinent to the item you want publicized. An entertainer's schedule might be included if it's a conference about a tour.

The press kit is usually in a folder or envelope and is handy to send to publications or for press conferences or to give information to the local media.

THE BIOGRAPHY

A bio of a personality - whether a famous celebrity or the president of your company - is fact, not hype. It usually is included in press kits for background information only; it's not meant for release.

Although important information concerning the person's career should be included, make it informative and interesting to read. Many editors or reporters will use that information in a news story or feature.

It should be single spaced, and never make it more than two pages - even if the person deserves a full book.

PHOTOGRAPHS

Regardless of the scope of your news, photographs are an asset. If you are looking for extra publicity for a politician after a town meeting, include a photo of the person with your press release.

New products alwavs deserve to be seen. Whether it is a full expensive professional shot later used for advertising, or a simple black and white photo, it should be clear and uncluttered with extraneous objects.

Generally for a small business, the black and white glossy photo is your best bet. Have a professional take the shot with the product seen in its best light. High contrast photos are the best for newspapers and magazines. If your product is mainly light colored, it will stand out on a black background, and vice versa.

Always have them professionally duplicated and be of the highest quality. Forget about polaroids or anything that closely resembles amateur work. The editor won't take your release seriously.

Have them printed on 5 x 7 or 8 x 10 paper and to enclose a cardboard backing when you send them through the mail with a news release or a pitch letter.

MERCHANDISING

When you do get coverage from your efforts, clip those pieces from the publications and exploit them. You may have seen this done in restaurants. They often enlarge and mount copies of local restaurant reviews and post them in windows for potential customers.

Good publicity in one form may lead to a wider scope of publicity in a larger publication. You can use local newspaper clippings for pitching a feature in a national magazine. And you can use write-ups in large circulation publications to give credentials for a television appearance.

Many businesses exploit reviews. Look at the back of books; they list the quotations from reviewers to promote the product. And films do that too. How many times have you seen a film advertised by quotations from famous film reviewers?

What can you do to use the publicity at its best and spread its effects as widely as possible? Take a look at your metropolitan newspaper. In the features section, there are often stories about interesting people and their enterprises. With a little ingenuity, this coverage can go national.

An obvious way to use good publicity is simply to photocopy it and send it as a direct mail piece to your customers or to include it in your brochures. Even a stack of flyers at the counter can promote your business.

How far do you want to go?

PROMOTION

In most cases, you can use the normal media channels to get the publicity you need for your product or service. And, although you don't need to come up with schemes to get attention, they do work.

Sometimes promotion departments of manufacturers stage marathon events or contests with their products - especially with toys and games. Apparel companies may sponsor athletic races; manufacturers of motorcycles sponsor races.

Although promotion schemes do cost money to stage, the efforts usually pay off in a long run with the number of customers sold on the product.

For local coverage, charity drives and dinners are good ways to get in the paper. Some enterprises strive for a more national coverage with special prizes connected to sports events.

If you are clever enough, and there's no big news break that day, you may get your scheme on television. Even local footage reaches thousands and thousands of people.

What gimmicks can you think of that will pay off for their investment? How is your product or service used that it can commercially be exploited by the news? Can you keep going with it-making it an annual event, drawing customers from near and far?

HIRING OTHER PEOPLE

What if you don't want to do the publicity yourself? If your product or service is a natural for free publicity, you can hire a company or a person to do your public relations work.

There axe many free lancers in the large cities who have a number of clients that they publicize. They've already broken the ice with the editors and the media, so they can get their releases printed.

If you want to hire someone for a special project, get a person who has the contacts and who specializes in your product line. If you're a celebrity, use someone who has a reputation in the entertainment industry. If you are a manufacturer with new appliances, likewise consider a person with expertise in that field.

Check out the person or firm. Talk to other clients and find out what has been done for them. Have they increased their sales or public exposure?

Investigate the reputation with people in the media you want to publicize in, and be sure there is a clean slate with the local business associations.

Then work efficiently with the person who will handle your publicity. Communicate effectively and be sure your ideas are understood. Listen well and absorb any ideas thrown your way. Between the two of you, you can come up with an excellent publicity campaign that will make your business boom.

TRY IT

The wonderful thing about free publicity is that you have nothing to lose. A few phone calls; a few personal letters, maybe some investment in quick printing news releases. And, you can reap many times that investment in additional sales and orders.

Whether you have an international personality to publicize or a community barbecue, you can get that information to the public at little expense.

What is unique about your service or product? Is it the best? The most used? The longest lasting? Do customers return year after year? Consider all the angles, then consider again.

Be sure to make solid contacts and be thorough with your follow-ups. Being polite and efficient will always create effective business relations. Then exploit your own publicity. Use it again and again; post it in the store or rewrite it for more national distribution. Go as far as you can with your ideas.

And, it doesn't cost you. That is the true joy - with a little effort and persistence, you can reap great profits from free publicity.


Anwesh Rath is Webpreuner,Author,Publisher,Software Engineer and Life Coach
He has over 30 websites and 50 Bestselling E-books
Author and Publisher of "7 Super Secret Ebooks" and"How to sell shovels to beat Goldminers"

He is an ABO(Amway Business Owner )as well.Amway is the largest and most profit raking MLM Giant.

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The ultimate Internet Marketing Checklist you cant afford to miss

Hello guys!! I have made a checklist which would help you to get started with an action plan which would NOT LET YOU DOWN in your Internet Marketing Campaign.Read On

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1 - Is Your Headline Supported On These Four Pillars?
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Does it arouse relevant curiosity? Does it make a simple, easily understood, ultra compelling promise?
Does it trigger the dominant motivating emotion you've identified in your research? Does it imply proof of promise?

Big secret: Your headline is the ad for your web page, NOT necessarily the ad for your product. Give people a reason to read other than to find out whether they may want to buy your product. Promise them great things if they'll just STOP and consume your web page.

With this in mind, I normally write 25 headlines before I begin the body of the page. Then I'll pick half a dozen or so that I think will work and test them. The best of the rest, I use as subheads sprinkled throughout the page to propel readership, and draw skimmers and skippers back into the copy as they move down the page.

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2 - Does Your Headline Have The Look?
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I most often find that headlines work best when they are centered on the page presenting a balanced appearance in terms of the shape they create. Sometimes encasing them in quotation marks can also serve to grab more attention.

Brevity is desirable. If there are words you can remove from your headline without weakening it, remove them. Where you break lines is also important ...

You want maximum impact and momentum when your prospect collides with your headline. Anything that can enhance immediate comprehension will help your conversion.

Each line of your main headline should contain a kernel of thought.

Right way:

Grow Up To 1436% Richer In A World Gone Mad!

Wrong way:

Grow Up To 1436% Richer In A World Gone Mad!

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3 - Is Your Opening Provocative?
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Does it trip the reader, interrupting the internal turbulence of the day? Does it cut through the noise and enter the conversation your prospect has been having with himself about the area of concern you want to help him with?

Each line of your work must serve to 'sell' the reader on continued reading, especially at the beginning. Again curiosity, emotion, and relevant promise rule the day. If you can just get him to read those first couple of hundred words you're on your way ...

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4 - Are You FAB Balanced?
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Does your web page paint a picture of your prospect's future life as a result of his purchase ... and the emotional pay off it represents? Does it pledge the realization of positive feelings, and/or the relief of negative ones? Those are the true benefits of your product.

But it's equally important to show how those outcomes are achieved with concise descriptions of the features and advantages that will deliver them.

If you want more sales, strike a balance between benefits (what your product does for your prospect, both physically and emotionally), advantages (how it's better than other alternatives), and features (what it is).

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5 - Are You Triggering The Buying Emotion?
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Are you demonstrating your personal belief in what you are selling? Will your message quicken the reader's pulse?

While you may want to put your reader in pain momentarily, the bulk of your page should be upbeat, positive, and full of inspired energy. Is there a sense of WOW to it?

Human beings are hardwired for empathy. They will bond with you if you display empathy for them. And they will naturally empathize with you as well, vibrating sympathetically with the emotions you display.

Confident excitement is the buying emotion. And it's triggered by YOUR enthusiasm.

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6 - Is Your Body Copy Highly Readable?
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Remember simple is best. Keep sentences short. Use a plain 10-point to 12-point font. Paragraphs no more than a few lines. Words that are comfortable, familiar, and specific to the audience you are targeting. Inject subheads to break up text.

Highlight important points.

Avoid presenting naked facts and arguments wherever possible.
Weave them into the context of a story. Explain what they mean to your reader.

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7 - Do You Have High YOU density?
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Remember to use the words YOU, YOUR, and extensions thereof to the hilt. Your reader is auto translating to ME and MINE.

But don't take this wisdom too literally ...

It's perfectly fine to tell stories in the first or third person. Naturally there will be a preponderance of the words "I" or "he" or" she" in such stories. That's OK, as long as your reader can relate strongly to the story's hero, projecting him or herself into that person's shoes. In many situations, this is, in fact, the best way to tell your sales story.

"We" is also not always a dirty word in sales copy ...

It is dirty when the copy is all about the seller, as in, "We believe the only thing that never goes out of style is service. We've been providing great service in the Gotham City area for over 50 years."

That's a bad use of "we". But when you use this word to symbolize a group that unites the buyer and the seller in a common cause, opinion, or belief, as in, "We investors are fed up!" it's one of the most powerful pronouns you can use.

The key is to keep the reader squarely in the action at all times.

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8 - Are you speaking intimately?
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Can you get a strong sense of personality when you review your web page after being away from it for a while? Visualize yourself writing a personal letter to a friend, someone you care about deeply.

Never write to a crowd. Build relationships one at a time.

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9 - Are you inspiring the reader's imagination?
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The sub-conscious mind has difficulty distinguishing between vividly painted word pictures and reality.
Daydreams enchant. And emotions flow in their wake.

When you have emotion, you have desire. When you have desire, you have suggestibility. When you have suggestibility, you can direct action.

Spark your reader's creative imagination by associating the promise of what you're selling to things he's already familiar with.

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10 - Do you offer proof?
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Specific testimonials, success stories, case studies and other examples of social proof are essential.

Describing the mechanism that makes your product work -- proof of process -- is equally important.

An outrageous, ballsy guarantee is another form of proof.
It proves your product does what you say it does. How else could you offer such a guarantee and stay in business? A really good one creates the perception that risk is not just removed. It's actually reversed!

Use visual proofs wherever possible. Show physical products in action. Show before and after pictures for intangibles.
Seeing is believing.

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11 - Is your offer irresistible?
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People are greedy. And they like to procrastinate. Are you piling on reasons to act now -- additional bonuses, discounts, etc. -- that may not be available if your prospects return to your web page at a later date?

Are you using the power of contrast -- showing how your product delivers the same results as alternatives costing much more ...
while comparing its price to trivial items?

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12 - Do you close like this?
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Don't pussyfoot around when it comes time to ask for the sale.
If you believe in your product, and you stand behind it (as evidenced by your brass balls guarantee), then for heaven's sake don't be shy about telling people how to get it.

Tell your prospects explicitly what to do, and they'll do it.
Big tip: When you close, use future tense language that assumes the sale. For example: "When your electric nose hair trimmer arrives, here's all you do ..."

And don't forget that some people will be ready to buy sooner, some later. So ask for the order multiple times. As soon as the basic story is out (usually about half way down the page) I start asking for the order, again and again and again.

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13 - And finally, do you use this P.S. trick?
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For some reason, the P.S. at the bottom of the page gets read a lot. Make it stop your reader in his tracks, like a deer in the headlights!

Associate positive outcomes with taking the desired action, and negative ones with delay or inaction. (You may even want to plant a bomb for the sneaky Petes who scroll down to the P.S. without reading your web page. Simply insert a curiosity-inducing sentence such as: "The horrible things I told you about in this letter could easily happen to you.")

Finally, restate your guarantee and ask for the sale one last time.

So there you have it, my baker's dozen. Use 'em with finesse on all of your sales pages, and watch your business grow!

Until next time, Good Selling!

Text version of internationally aclaimed 15min killer audio

http://www.selfgrowth.com/experts/anwesh_rath.html
A Note from the Author/Speaker
“Paper back edition to the popular audio (15 min killer).The text in this page is not exactly converted (in terms of phrases; however it has 100% information which you got (or missed) in the audio.
Just try this link and if I have not pulled it off, you will get to download the audio in case you missed it)” Link
http://www.anweshrath.com/audio/15 min killer audio.wma


Hey Guys!
I am willing to bet that before reading/listening this article you may have already read some other articles and/or eBooks that teach you how to have a successful presence online. You may have also purchased CDs or DVDs, membership sites, etc. Some of the information that you have read may have convinced you that a particular strategy should work. Maybe you even got an a-ha moment. And sometimes you felt as if it was all BS information and it won’t work. Irrespective of what you thought or felt, sometimes you gave it a shot and sometimes you didn’t. Maybe you were too busy, maybe you procrastinated. Whatever. Today, this has to change. Do not read further if you don’t plan to give these strategies a shot. If you read it, you’re ethically bound to implement it. Now decide what you want to do; the close icon is on the top right corner of this browser.

Since you’re continuing to listen to this, I’m hoping that you’re really serious about succeeding online. Because I’m about to hand you a real blueprint that is guaranteed to make you succeed, but only if you take action. Ready? Let’s begin!

Let us first consider a normal sales process. You receive an enquiry. You note the phone number and address and take an appointment. You then visit the prospect and perform your marketing act, whatever it is. If the prospect needs time, you go back and follow up after a few days. This goes on until the prospect either buys from you, or tells you to get lost because he has found another vendor. Since I don’t know you and your products / services, I have purposely omitted stuff like giving samples, showing customer lists, showing testimonials, proving credibility, etc, because we have very little space here and a lot of ground to cover.

Now, you know very well that this process works. All you have to do is implement it in your online business by adapting your website to the strategies! Let me explain:

Let’s say that a visitor has arrived at your website. You first greet the visitor, the same way you would if he were physically in front of you! OK, now this doesn’t mean that you need to know the lingo. For example If your article/blog is about bull fight, for example, it’s pretty obvious that you get visitors from spain.A warm greeting in English can do wonders. You also grab his attention by convincing the visitor that he has arrived at the right place. Since I don’t know your business, I’ll give an example – if you were selling gardening tools, there should be at least one picture of a garden and one of the gardening tools that is immediately noticeable. This assures the visitor that he is in the right place.

Another way to grab his attention is to have a killer headline that covers at least one of the most important fears / problems / comforts / pleasures etc that your prospect is probably seeking. It should also cover the solution that you’re offering. This headline should be in a little loud font so that it is easily noticeable. A very very closely guarded simple yet power secret about a killer headline is that it should be Red in colour and the font should be Tahoma with a size 16. There is something called color psychology and the best and most attractive colour combination for your website is Red and Yellow.

We also need your prospects contact details so that we can follow up on them. However, this isn’t possible when the prospect is in front of you! Worst still, the prospect can actually walk away on your face as you’re demonstrating your product / service! Since it is online, he can simply close the browser. So, to get your prospect’s contact details, you need to “bait” him, by giving him something in return. How do you do this? Simple – just offer a free downloadable report / eBook that is very much related to the product or service you provide, if he signs up for your newsletter. For example, let's say you’re in the web design and hosting business and you offer a free eBook called “8 Most Expensive Mistakes You Should Avoid When Creating Your Website” if the prospect registers with you. Since the prospect is looking for web design / hosting, he will find your offer irresistible and will sign up with you - your job is done! Inform them that the report will be emailed to them instantly to the email address they use for registering. Or you can just email them the download link. This way, the prospect won't give a false ID.
Please give a second, “Hey Mike! I guess am exceeding, how much times’ left
Mike-go for 3 more minis K
Oh great thx for that.
Sorry guy, I just wanted to make sure I don’t exceed the time limit for this audio.
Ok so let’s get back to what we were talking about.
You now have your prospect’s contact details and it is time to follow up with the prospect. You can actually automate this process by using an auto responder system. There any many hosted auto responder and email list management solutions available in the market, like AWeber, getresponse, etc. You can even find some autoresponder software that you can install on your own server so that you don’t need to pay any monthly fees, like Autoresponse Plus. In fact, I've even written an article on this subject which you can find at: www.anweshrath.com
In fact I have an article completely dedicated to Autoresponders.

You can begin your follow up process with some great tips on the subject of interest. After 2 emails, you can send a commercial offer for your products. You can even include a discount code that has a special offer.
So that the customer get that code to redeem for free or a worthy discount (your discretion)
One more thing I almost forget to tell you. Just make sure that whatever you are giving for free should have a very genuine and acceptable by your customers, don’t forget to mention the Market Value of that product (book/software etc).Eg”This product (value 59$) is completely free for you.
Use something like this in your email or blog, you can say “Use this coupon to avail a whopping 90% discount ...”Trust me you would get to see massive positive results.
This concludes a short and sweet article on how you can boost your ecommerce website sales. But only if you implement the strategies. Will you? Or will you just ignore them and carry on with your routine, waiting for a magic angel to boost your business? Remember, if you continue doing what you've always done, you will continue getting what you've always got. Now stop reading and start implementing what you've just learnt; don't put it off for later. Tomorrow never comes.
** Don’t forget to visit my website to get some surprise Giveaways

About Author -Anwesh Rath
http://www.anweshrath.com
support@anweshrath.com |bestseller@anweshrath.com |

Write your way to the Bank

Greetings!
The title explains itself pretty well.So today I am gonna spill some "Jealously Guarded" Beans for you ,so that you start earning money in less than 14 days(And this is what we call a truthful commitment)Talking about making money overnight and buying a Lamborghini Gallardo in 2 days is more of a Cinderella story than reality.
When Internet started spreading like wild fire,signs of Rupees,dollars and pounds started flashing in my mind.When the entire world was enjoying Google's launch in 1998 as a search engine i was thinking of every possible way to establish a network worldwide using googles power.Was never easy.
Now I know 14 different ways to earn money (or 14 different streams ) using internet.Today I am going to unleash one money making Angel from my Stable of Ideas!!
"Article Marketing"
Writing E-books and earning money is by far, the easiest way to earn money online.Now you ask "How can just anyone write an E-book and become an author??"
I would say just like anyone writes emails everyday or scraps to friends and sends sms.Its as simple as that.I will show you how simple it is to write a book and sell it to people who are hungry for the information you put in your book.The only challenging thing is to find right people to sell it.

Articles-A way to become rich and popular!

Ok! I know what you just said.Everyone cant be a writter to write an article .Hence,everybody cant be rich and popular??? No!You can.You can write article and you can be rich and popular.
And the best part?? you dont even have to know much about writting an article.To day I will teach you how you can actually become an autor in 7 days and start creating E-books and articles.
The very first element is all about thinking.Just sit down with a cup 'o coffee or a glass 'o whishky [;)]Just pick any topic.Yes ANY TOPIC. It can be as simple as "making candles ,or "gardening" "cooking nice food" anything ....literally anything.
First Step:-Think about a smple and catchy Title". Lets say you love making potato chips.So I guess an ideal title would be "Home made chips taste a lot better"
Second Step:Classify the whole stuff into chapters .Like
chapter 1:How to look for high Quality potatoes
Chapter 2:What are pre-requisites
Chapter3: The secret of Healthy "Junk Food"

Ok ..now its confession time ... "I dont know a Sh*$ about Chips..But see I almost gave you decent and profesional head start..Notice the chapter 3.Its pretty catchy and unique.What does that mean to us????
It means that there are all chances in this world that the audience/reader will jump directly to chapter 3.
But still, the question is "So what does that mean to us".It means that you can actually include some thing intersting right there in that chapter and catch your readers; attention by writting a head line which looks somewhat like this.
"Welcom to chapter 3.I had a gut feeling that you would reach here soon." Then insert a form to get their Name and Email for some valuable tips or gifts for free.
THis make your reader kinda obliged and they start trusting in you and your way of explaining something.They also realize that you know "your stuff".

Ok Now!! What to write?? If you dont know about ezines and articlecity, you are in for a treat. You will be amazed to know that there are people who willing to write for you and give all the credit to you!!! So you become a highly Qualified Copywritter without even writting a word !!! Howz that???
THere is something called Ghost Writing and the autors are called Ghost Writers.THey charge you somewhere b/w 15-40$ for a killer article or a mini Ebook(50-60 pages).
But if you dont want to spend even that kinda money ,then you have to write your own article/mini E-book by collecting relevant articles from Ezines,articlecity or other websites.

You can go to www.anweshrath.com and get thousands of Articles for FREE!!! Yes you heard the right thing. I am giving away more than 5000!!!! Articles for free!!

Just go and get it.No strings attached!

I am planning to start my own newsletter very soon.So to get the advantacge of being a part of my Newsletters "Pilot Gang" visit the Affiliates section and enroll your self in the waiting list.Hurry because the news letter is worth 139$ and i will start chargin at least 69$ very soon. But for first 100 subscribers its absolutely FREE!!! So dont wait for Santa till The christmas and get going Now!!!

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